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We are always looking for new ways to reach our clients, and Marie Stopes International China has succeeded with its first ever web chat on sexual and reproductive health on one of China’s leading media networks.
On World Population Day last month, Marie Stopes International China Clinic Manager, Zhou Anqin, was invited by the Xian Population and Family Planning Commission to take part in a series of online programs about sexual and reproductive healthcare.
In a series of web videos, Zhou explained the importance of young people’s reproductive health, and gave information and advice on various topics, including contraception, abortion and STI prevention.
The web chat was broadcast live so web users were able to take part in an online consultation, asking common questions about sexual health and getting answers there and then.
Reaching a wide audience
The shows were broadcast on the Daqin network, which is one the largest and fastest-growing networks in China. The show has a wide influence and more than 1.8 million visitors watched the web chat.
A further 99,000 people answered quiz questions on sexual health after the show, as part of a contest to win vouchers for services at the Marie Stopes International China clinic.
Recognising the large online audience and enthusiastic interaction during the online consultation, the team are confident that the messages were received well by young people, and have increased awareness of the services Marie Stopes International China offer.
Guo Min, Media and Public Affairs Officer, commented:
“We believe the web chats can enhance the visibility of our clinics, thereby promoting trust and choice of services in family planning”.
Find out more about the work that Marie Stopes International is doing in China.
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