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At Marie Stopes International, we know from our programs that women who seek an abortion often aren’t using effective contraception. So by offering our abortion and post-abortion care client’s voluntary family planning counseling and services, we hope to reduce future unintended pregnancies. Our team in Cambodia is trialing a way to increase the uptake of post-abortion family planning using mobile phones.
Interviews with our clients in Cambodia revealed that women often find it difficult to make a decision about contraception right after an abortion. So, in addition to offering services on site, we began working with an interactive voice response system, to use voice messages as a way of reminding women what their options are. A week after the procedure, we send our clients a pre-recorded voice message inviting them to think about contraceptive options.
In Cambodia, a large proportion of the population use mobile phones, and with near total network coverage, it’s an effective channel to deliver messages to the majority of our clients.
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