Marie Stopes International Australia

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Family planning goes mobile

At Marie Stopes International, we know from our programs that women who seek an abortion often aren’t using effective contraception. So by offering our abortion and post-abortion care client’s voluntary family planning counseling and services, we hope to reduce future unintended pregnancies. Our team in Cambodia is trialing a way to increase the uptake of post-abortion family planning using mobile phones.

Interviews with our clients in Cambodia revealed that women often find it difficult to make a decision about contraception right after an abortion. So, in addition to offering services on site, we began working with an interactive voice response system, to use voice messages as a way of reminding women what their options are. A week after the procedure, we send our clients a pre-recorded voice message inviting them to think about contraceptive options.

In Cambodia, a large proportion of the population use mobile phones, and with near total network coverage, it’s an effective channel to deliver messages to the majority of our clients.

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