Marie Stopes International Australia

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Liking Facebook in Cambodia

Facebook is by far the most popular social media platform in Cambodia. Over the past three years, the number of Facebook users in Cambodia has tripled to an estimated 1.4 million.

Our Cambodia program established a Facebook page in December 2012, to provide sexual and reproductive health information in a youth-friendly, interactive format. The page is called Knhom Samrab Nak (I’m For You), which is the name of our existing pregnancy advice hotline.

Within the first year of ‘going live’ the Knhom Samrab Nak Facebook page received over 3,500 likes, generating equal responses from both women and men. New content is posted to the page at least once a day, translated into English and Khmer.

Visual posts – photos, cartoons, image and videos – have been the most popular way to communicate sexual and reproductive health messages and information. Question and answer sessions on sexual and reproductive health myths and rumours also generate high levels of engagement.

A Marie Stopes team, working in conjunction with a young volunteer graphic designer, maintain the page, creating content, facilitating discussions, and responding to public and private enquiries.

The next step is to develop a mobile phone app to link to the Knhom Samrab Nak hotline and Facebook page.

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